A Full Service Radio and Press Media Group - We Do the Work - You Enjoy the Benefits
Founded by Kari Gaffney in 1988, Kari-On Productions, LLC provides radio promotion, media relations, editorial, marketing and career consulting services for musicians, ensembles and record labels. Kari Gaffney, along with her partner Jeff Williams, offers a profound knowledge and dedication to the passion of music, along with outside-of-the-box promotions. We look at all avenues of promotion based on each client's project, analyzing the best methods of promotions to garner industry, fan-base and demographic for sales of your product via publicity and radio airplay. Additionally, we will target market you the artist and your product to the right demographic - not all charts, fit all styles of jazz - not all writers like all styles of jazz - don't waste product, time and money and risk a bad result. You would not hire a promoter to do a gig, don't try and run your own campaign. Let the professionals do the work, and you enjoy the benefit.
Kari-On Productions, LLC clients are primarily jazz and supporting genre sub-categories, such as world and classical. So our focus is precise, targeted and specialized.
Prior to forming Kari-On Productions/Melodic Promotions, LLC, Gaffney, a native Southern Californian, grew up surrounded by family and friends deeply involved in all aspects of the entertainment industry; many are famous performers, actors, songwriters, producers and sound engineers. All have enjoyed the many facets of success in the entertainment industry, including the business, performance, and the production of music. Some of the projects include such notable artists and productions as; Bruce Springsteen, Extreme Games, CSI NY, Transformers I and II, Radio Days, CBC Broadcasting, Children's Scrapbook, Flying for Freedom, Soldier's Wife, Canada Marches On, L for Lanky, Canadian Cavalcade, Freddy Fender, Doug Sahm, Chris Gaffney, Dave Alvin, Lucinda Williams, No Doubt, Offspring, Stone Temple Pilots, Eddie Daniels, Chris Holiday, Llew Mathews, Diane Schuur, Lou Rawls, Bon Jovi, James Brown and beyond. Gaffney herself has 3 pop albums, 2 jazz albums and has recorded numerous singles for various compilation CDs. Her jazz releases enjoyed national distribution through Borders, Books and Music. In, addition Gaffney put together 5 US tours on her own to promote Angel Eyes and Satin Doll, including over 300 in-store promotional appearances.
Gaffney's experience as a published writer, touring musician, promoter, label owner, distributor, publishing company and entertainment agency has given her the hands on experience to understand and coordinate with many facets of the entertainment industry and the knowledge to better serve her clients. Additionally, Gaffney has enjoyed a long-time career handling PR for fortune 500 companies, artists, and actors. Her experience in marketing and music go hand in hand, along with her extensive contacts built over a 24 year span.
Jeff Williams is a composer, 6, 7, 8 and 9-string guitarist, bassist (acoustic and electric), published author, and educator. Williams holds a bachelor of Music degree in Jazz Composition from Berklee College of Music. As a freelance musician Williams performed throughout the United States. In addition, he has studied with master educator and jazz guru, Charlie Banacos. Williams also has compositions used by the US Government for their ensembles, he is hired by numerous entities for transcriptions, orchestrations, arrangements and is a published composer. His work has been featured on numerous soundtracks for TV, Promos and Films.
With 24 years of experience in the many facets of the music industry including; owning a label, touring nationally, production, booking, distribution, breaking new artists and representing independent artists and labels as a radio promoter, publicist and recording artist, Kari Gaffney and Jeff Williams have venerable relationships with leading members of the print (multi-genre) and broadcast (multi-genre) media outlets in the US, Canada, Asia and Europe. Gaffney and Williams have obtained coverage in top print magazines, newspaper print and industry publications along with valuable online print, blogs, podcasts, zines and beyond. The internet is a valuable part of promotions, especially since the evolution of the iPod, Facebook, Twitter, Google+, Linkedin and beyond. Kari-On Productions/Melodic Promotions, LLC utilizes these elements to enhance each artist's campaign to its fullest potential to augment traditional promotional efforts to their highest potential.
At Kari-On Productions/Melodic Promotions, LLC, we take our role as your promoter seriously, because we understand the time, love and financial commitment it took to capture your musical moment. Let's face it; your music is personal. We treat our clients' projects as though it was our release, because we have walked in your shoes, we understand the sacrifice and commitment it takes to put a life altering concept like a release in a forward motion to begin with.
Once Kari-On Productions/Melodic Promotions, LLC has been procured, we start working for you immediately. We create your launch presentation, which includes a graphically designed "One Sheet" and a 3.0 CS6 digital press kit. We will round out your biography and write a "latest release analysis" about your current release. The reason we create the EPK is not to replace your fan base building outlets but to aid us in getting the job done. From countless hours of feedback from the industry and querying them, we have found that navigating artists website and only getting a portion of the information a writer or radio personality might be looking for only creates a desire to move on. So we have taken this guesswork out of the equation, by creating an EPK that utilizes an ease of use layout, but is still unique to each artists artwork branding. This way; we get the information out in a conscience manner, quickly efficiently and without any frustration to the industry person. We have gotten countless compliments on how easy it is, they don't have to search - and its always complete - and to make it even better - ITS FREE TO YOU! Additionally, why are you sending out a black and white biography when we live in a color high impact world? Well, you don't have to, we also provide a fully graphically designed one sheet that also comes at NO CHARGE to you the client, and at the end of the campaign it will be re-designed to be geared towards a booking tool for your use. You will get results oriented promotions with our company, so why would you settle for a low-impact presentation, when the attributes come at NO FEE.
Our goal is to strategize the uniqueness of your recording and publicize your qualities as a recording artist. A part of our strategy is to market to writers and publications who will enjoy the style and genre you are presenting, along with looking at what outlets will drive traffic to you the artist from a fan standpoint. That means countless hours of social platforming, keyword footprint creating, radio airplay, press reviews, connecting your message to fans.
Gaffney understands fully what it is like to coordinate with promotional entities (publicist, record rep (sales) and/or radio promoter). As she has been on both ends of the spectrum, previously contributing as a published writer for the Herald Tribune in the San Gabriel Valley (CA) and the Hephzibah Banner (GA) and writing reviews for labels and publicists, owning a label and distribution company (hiring record reps) and hiring radio promoters for previous releases (hers and her artists). Gaffney understands the value of focused promotions versus lip service.
Through these combined experiences, Gaffney and Williams were able to clearly see what additional campaign features were needed to improve the results and better serve the musicians actual needs. Kari-On Productions/Melodic Promotions, LLC began to augment their services to provide their artists enhanced services; the success was evident. Now, countless campaigns and thousands of clients later, Gaffney and Williams are able to clearly see ways to obtain quantifiable results, the type of results needed to move an artist's career/goals forward. Gaffney and Williams pride themselves in creating campaigns that serve the artist's needs, not just a blanket packaged concept "one size fits all." The best recommendation for our company is the clients we serve; please visit our client testimonials page for numerous accounts of our promotional efforts.
Gaffney & Williams have walked in the artist's shoes for over two and half decades, and have taken these valuable learning experiences and culminated them into processes to benefit the artist/label. The old adage goes; "the best CEO is one who has started in the mail room." Gaffney and Williams passion for music and their special ability to present each artist's release with clear vision and true understanding, highlighting the uniqueness of each project, has led to a reputation for quality and a level of trust between Kari-On Productions/Melodic Promotions, LLC, the artist and the industry.
AT KARI-ON PRODUCTIONS/MELODIC PROMOTIONS, LLC., WE KNOW HOW TO MARKET MUSIC AND HOW TO CONVEY YOUR MUSICAL MESSAGE! WHY WOULD YOU TRUST YOUR PROMOTIONS LAUNCH TO ANYONE ELSE?
YOU DID NOT THROW YOUR RELEASE TOGETHER, WE WILL NOT THROW YOUR RELEASE AGAINST THE WALL TO OUR CONTACTS - EACH CAMPAIGN IS FOCUSED WITH CLEAR INTENT FOR OPTIMAL RESULT BASED ON YOUR RELEASE AND YOUR GENRE - EVEN JAZZ HAS MULTIPLE GENRES, SO ONE SIZE TRULY DOES NOT FIT ALL.